Tired of the purple tinge? Say goodbye to inky shampoo for white and grey hair...

We often receive messages from people who want the benefits of a purple shampoo, but have experienced the ‘purple tinge’ and fear the dark, inky formulas that promise brightening and brassiness banishing. I felt that way too. When creating Brilliant Shampoo, our soft violet formula, it was a priority for me to create a product that wasn’t a super dark, deep purple shade. At the same time, I wanted a shampoo with ‘brilliant’ brightening and brassiness banishing PLUS a great fragrance and a good feel on my hair.

The good news is that you don’t have to choose between a yellow tinge or a purple tint. There is a better way. Our Brilliant Shampoo combats brassiness, gently boosts your natural shade, strengthens and smooths with Keravis™ and gives dazzling shine.

You’ll also want to try our Intense Lustre Mask. Also a soft violet formula, Intense will brighten, boost and also help deeply hydrate. Simply apply after shampooing with either our creamy white Glorious Shampoo or for a super-charged boost, violet Brilliant Shampoo, leave to soak into your strands and wash out. Bouncy, shiny, bright bright silver sound good? Look no further.

Any advice you need? Drop us a message on Facebook or Instagram or send us an email at customercare@whitehothair.co.uk . Do get in touch, send your silver selfies and stories, we love to hear from you.