ABOUT WHITE HOT
We are an independent, UK based hair care brand created specifically for the needs (and wants) of white and grey hair. Our founder Jayne Mayled launched White Hot in 2013 after growing out her grey. She wanted luxurious products that would really make her new hair look and feel great, that smelled delicious and celebrated silver style in a positive way. So she decided to create her own. Jayne’s vision for White Hot was to create a small collection of must-have products and to build an encouraging social community of people who were loving life with their silver hair.
Our 8 essential products are designed to make your grey look and feel its best, whether that’s banishing the brassiness, bringing the oomph or creating the shine.
Our formulations have been expertly crafted to maximise their effect on your grey, combining science and nature to create a range of products that really work.
After ditching the dye, as the balance of pigment in your hair changes, its texture and thickness can start to change too. We’ve designed our range to brighten, nourish, cleanse, condition and bring shine and definition to your hair. All with the beautiful signature White Hot fragrance.
We’re thrilled to have you here, so join our silver tribe, get to know our products, see them in action and help us spread the White Hot word.
Our founder's story
Our founder, Jayne Mayled, created White Hot in 2013 having embraced her natural grey hair after dyeing it for over 30 years.
‘I was in my early fifties when I made the decision to stop colouring my hair, with the help of my hairdresser who gently helped me see that my four weekly dye regime wasn’t making me feel happy and positive about my hair. Encouraged by her advice to ‘change what’s in your head before you change what’s on it’, I reflected on the many negative associations of grey haired women that I’d let filter into my brain. Letting yourself go, looking ‘old’, giving up, they were all phrases I was determined to banish from my mind.
Once my silvery grey hair was finally revealed, I realised I needed to care for it differently, and when I couldn’t find a regime that worked for me, I decided to create my own. I wanted quality products that really made a difference, that smelled divine and that stood for something positive and celebratory in having grey hair. White Hot was the result.’
‘Some years on, I am glad to see that attitudes are changing and more and more people are seeing that grey hair is just another colour choice and one that can look gorgeous, stylish and fresh. I strongly believe that not everything we do to look good has to be about looking younger, but I’ve yet to meet a silver haired woman who doesn’t feel vibrant, free and illuminated by her fresh colour choice.
At White Hot, we believe that age and experience are beautiful things. We want to do our bit to ensure that our daughters and granddaughters feel comfortable in their own skin and are not afraid of growing older or horrified by finding a strand of silver in their hair. After all, getting older is an amazing privilege, life is for living and there is definitely more to life than hair’
If you agree, why not join thousands of like-minded women in our Facebook and Instagram communities.
Also available from
