We don't want to hide : Grey 'Coverage'

We’re tired of the grey ‘coverage’ narrative. The concealing. The shame that is attached. We spoke about this very topic on our social media pages recently and you loved it. Silver, white, grey, salt and pepper, all natural shades and textures… take to the stage.

No more hiding or waiting in the wings.

Be visible.

Many people (particularly women) say they feel invisible as they age. Enough. Be bold, be you, be out of the shadows.

Your natural self shouldn’t be covered, shamed, hidden into dyeing. Equally, there is no shame in the opposite. The choice is yours. Hair colour is personal. Be completely yourself, whatever that looks and feels like.

A short but hopefully positive note today.

Want to talk products? Reach out on Facebook or Instagram or drop us a note to customercare@whitehothair.co.uk if you prefer to chat there. We’re here for whatever you need. Keep sending your silver selfies and stories, we love to hear from you.

Jayne

White Hot Founder

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