Your new year brightening routine

Start the year as a blank canvas. Detox your hair, remove any unwanted brassiness, everyday dirt or pollutants and counteract any dull tones. 2025 is the year of long-lasting brightness. We see so many messages from people on social media looking for ways to reveal their shiniest, brightest, most vibrant hair yet and it’s not as complicated as you think.

Firstly, if your hair is pure white, you really need a great maintenance routine. Start with Glorious Shampoo or Gloss Bar and Luminous Conditioner as your main cleansing pair, then swap in Brilliant Shampoo (our soft violet beauty) every few washes or as and when you need it to combat brassiness. More purple shampoo doesn’t mean more bright. In fact, maintaining shine, gloss and hydration with your regular routine is the foundation for brighter than bright silver. Brilliant Shampoo is simply your maintenance. 

If you want to go a step further, add Intense Lustre Mask into your routine (always recommended). Our soft violet deep conditioning mask for major hydration and more brassiness banishing. 

If you’re on the salt and pepper side, we suggest mainly sticking to our creamy white formulas - Glorious Shampoo, Gloss Bar and Luminous Conditioner, only using Brilliant Shampoo and/or Intense Lustre Mask every couple of weeks to enhance your silver strands. 

The beauty of White Hot is that there is no one size fits all, no singular routine. Follow how your hair feels, check in with how bright it feels, whether you have been using more heat on it, if it feels more dry than usual and go from there. Make the products work for you, as you need them. 

If you need a hand in crafting your perfect routine, reach out to us on Facebook or Instagram or via email and we’ll get back to you. Do send your new year selfies to us too, we love to hear from you!